Direct Antidote was invited to pitch for a POS project for Amana. The aim was to lift the brand perception of Amana and teach consumers that Amana invented the bottom-mount freezer. Role I was involved in the project from the beginning brain-storming session, to execution of the final designs. Direct Antidote won the pitch. The design shown is my concept which was presented among other concepts to Amana. Amana gave good feedback on this concept.

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